Thought Leadership - according to the blog author is "a person or company that actively promotes and discussed ideas that are relevant to their peer-base. That by talking about a topic you become a leader in that topic. Their statements are often assumed to have the experience and knowledge behind them to support what they are saying."
He goes on to say that 'though leadership is still leadership,' that one must be fair and balanced and that leadership still has to be 'earned.'
Feel you have insight into some subject matter or wish to have an open discussion with others with a similar interest, then start a blog.
Some advice from the author:
- Start a blog
- Start small
- Create a publishing calendar. Make sure one publishes content on a regular basis. Instead of blogging at every whim, keep a log of articles you wish to publish so as to have content ready to publish on a regular basis.
- Know your audience. Not sure how this happens if you don't have a way to interact or get feedback from the audience. Perhaps the next one is the key.
- Turn on Comments. I've never turned on comments, thinking that people will post 'junk' messages. For genuine articles of interest (not rants) I've never seen 'negative' comments, except as contructive criticism and the author seems to suggest the same
- Write a guideline for what is right and wrong even if it obvious and enforce the guidelines
Well I don't consider myself a 'thought leader', but I'd certainly like to see if others find any of my rants of interest. So today I'm turning on comments.
He goes on to say that 'though leadership is still leadership,' that one must be fair and balanced and that leadership still has to be 'earned.'
Feel you have insight into some subject matter or wish to have an open discussion with others with a similar interest, then start a blog.
Some advice from the author:
- Start a blog
- Start small
- Create a publishing calendar. Make sure one publishes content on a regular basis. Instead of blogging at every whim, keep a log of articles you wish to publish so as to have content ready to publish on a regular basis.
- Know your audience. Not sure how this happens if you don't have a way to interact or get feedback from the audience. Perhaps the next one is the key.
- Turn on Comments. I've never turned on comments, thinking that people will post 'junk' messages. For genuine articles of interest (not rants) I've never seen 'negative' comments, except as contructive criticism and the author seems to suggest the same
- Write a guideline for what is right and wrong even if it obvious and enforce the guidelines
Well I don't consider myself a 'thought leader', but I'd certainly like to see if others find any of my rants of interest. So today I'm turning on comments.

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